Kamil Shah joins Wagner Solar UK from SANYO, where he was European Corporate Communications Manager. At SANYO, Shah led the company’s solar PR strategy, where he introduced a turn-around from a conservative product led strategy to an open consumer-centric approach.
Wagner Solar UK Managing Director Carsten Pump commented, “The solar market here in the UK is a much younger market than in most of Continental Europe, where markets have passed early exponential growth. There is a lot of attention on the UK at the moment, but general public awareness of solar technology is still poor, so we are pleased to welcome Kamil Shah to implement consumer centric campaigns to facilitate an improvement in public understanding and support our installer partners with a quicker uptake in technology.”
Commenting on his appointment, Kamil Shah said, “Wagner Solar UK is a joint venture company which combines the benefits of local expertise and combined buying power through the German parent company. The company has access to some of the world’s greatest manufacturers and so the offer to build a marketing function within this environment was too hard not to miss. Wagner & Co have a strong ethos of quality and reliability, so in addition to the consumer focused campaigns, we will set up a programme of training events for UK installers to pass on the technical knowledge for better quality installs.”
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